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	<title>That&#039;s What She Said</title>
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	<description>Please don&#039;t shoot the messenger</description>
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		<title>The Apprentice, Series 7, Episode 7 &#8211; R.E.S.P.E.C.T</title>
		<link>http://thecopperwireblog.wordpress.com/2011/06/16/the-apprentice-series-7-episode-7-r-e-s-p-e-c-t/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/06/16/the-apprentice-series-7-episode-7-r-e-s-p-e-c-t/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 10:35:13 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=441</guid>
		<description><![CDATA[I’ve decided to launch a new magazine, it’s going to be called Ego and it’s going to be full of things that I think people will like, even though they’ve been telling me that they want something else – yeah? I’m going to make a decision here, yeah? This is the direction we’re going to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=441&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Apprentice Series 7, Episode 6 &#8211; This Time, It&#8217;s Personal</title>
		<link>http://thecopperwireblog.wordpress.com/2011/06/09/the-apprentice-series-7-episode-6-this-time-its-personal/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/06/09/the-apprentice-series-7-episode-6-this-time-its-personal/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 12:38:47 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=429</guid>
		<description><![CDATA[Week 6 in The Apprentice mansion, and it&#8217;s the well known logistics task &#8211; hang on, what? Are my eyes deceiving me or is this a new sort of task? I&#8217;ve had a look through previous series and I can&#8217;t find a comparable one anywhere, which, for an apprenticologist like myself, makes an interesting prospect. For one [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=429&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Apprentice, Series 7, Episode 5 – You can&#8217;t fool all of the people all of the time.</title>
		<link>http://thecopperwireblog.wordpress.com/2011/06/02/the-apprentice-series-7-episode-5-%e2%80%93-you-cant-fool-all-of-the-people-all-of-the-time/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/06/02/the-apprentice-series-7-episode-5-%e2%80%93-you-cant-fool-all-of-the-people-all-of-the-time/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 08:15:22 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">https://thecopperwireblog.wordpress.com/?p=413</guid>
		<description><![CDATA[If I didn&#8217;t know better, I&#8217;d think that I&#8217;d seen a preview of this week&#8217;s episode of The Apprentice before writing yesterday&#8217;s post on naming products and companies. Naming Rule 3 &#8211; don&#8217;t depend on people being clever. Cat Size? Really? Really? Shocking stuff. That wasn&#8217;t the worst of it tonight though, both teams could [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=413&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Corporate Identity &#8211; 3 rules for naming your business &#8211; or why Shakespeare was wrong</title>
		<link>http://thecopperwireblog.wordpress.com/2011/06/01/corporate-identity-choosing-a-name-for-your-business-or-why-shakespeare-was-wrong/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/06/01/corporate-identity-choosing-a-name-for-your-business-or-why-shakespeare-was-wrong/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 13:43:40 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=216</guid>
		<description><![CDATA[Give him his dues, he had a way with words, Our William, and on a lot of things he was spot on. A man is indeed a piece of work, and parting is, very often, such sweet sorrow, but when it comes to roses of any other name, he was a little off base. What [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=216&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">lydia</media:title>
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		<title>The Apprentice, Series 7, Episode 4 – Show Me The Money</title>
		<link>http://thecopperwireblog.wordpress.com/2011/05/26/the-apprentice-series-7-episode-4-%e2%80%93-show-me-the-money/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/05/26/the-apprentice-series-7-episode-4-%e2%80%93-show-me-the-money/#comments</comments>
		<pubDate>Thu, 26 May 2011 11:17:52 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=380</guid>
		<description><![CDATA[Task 4 and we are well into tenuous link territory*, with the teams being taken to The British Museum before being told that they were going to have to sell spray tans to the good people of Birmingham. The key information that Shugsy gives them is that the beauty industry is booming with enormous mark-ups [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=380&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thecopperwireblog.wordpress.com/2011/05/26/the-apprentice-series-7-episode-4-%e2%80%93-show-me-the-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lydia</media:title>
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		<title>Why social media recruitment needs to work to avoid the old anti-social problems</title>
		<link>http://thecopperwireblog.wordpress.com/2011/05/23/why-social-media-recruitment-needs-to-work-to-avoid-the-old-anti-social-problems/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/05/23/why-social-media-recruitment-needs-to-work-to-avoid-the-old-anti-social-problems/#comments</comments>
		<pubDate>Mon, 23 May 2011 11:15:56 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=346</guid>
		<description><![CDATA[Remember back in the old days of the internet when pictures took whole minutes to download and we just had the words people used to make a judgement on who that person was. Remember how you could get to know someone without ever seeing their face and the only way to find out what they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=346&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thecopperwireblog.wordpress.com/2011/05/23/why-social-media-recruitment-needs-to-work-to-avoid-the-old-anti-social-problems/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">lydia</media:title>
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		<title>The Apprentice, Series 7, Episode 3 – Knowledge is Power (if you use it wisely)</title>
		<link>http://thecopperwireblog.wordpress.com/2011/05/19/the-apprentice-series-7-episode-3-%e2%80%93-knowledge-is-power-if-youuse-it-wisely/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/05/19/the-apprentice-series-7-episode-3-%e2%80%93-knowledge-is-power-if-youuse-it-wisely/#comments</comments>
		<pubDate>Thu, 19 May 2011 08:30:42 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=324</guid>
		<description><![CDATA[Hurray! It&#8217;s the shopping episode! I love the shopping episode. And once again, we are faced with a whole raft of candidates who appear never to have seen the programme before. From failing to identify products, to failing to pick them up in time, we saw all the usual mistakes. And while you could blame [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=324&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thecopperwireblog.wordpress.com/2011/05/19/the-apprentice-series-7-episode-3-%e2%80%93-knowledge-is-power-if-youuse-it-wisely/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a354bb46abd4147fddfa7ba483893e00?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lydia</media:title>
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		<title>Mad Men: Season 1, Episode 3 &#8211; when life gives you lemons, change the face of advertising</title>
		<link>http://thecopperwireblog.wordpress.com/2011/05/13/mad-men-season-1-episode-3-when-life-gives-you-lemons-change-the-face-of-advertising/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/05/13/mad-men-season-1-episode-3-when-life-gives-you-lemons-change-the-face-of-advertising/#comments</comments>
		<pubDate>Fri, 13 May 2011 09:36:18 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=153</guid>
		<description><![CDATA[This is part of a series of posts on Mad Men and what we can learn from it &#8211; it is not a comprehensive re-cap of each episode. To find out why I&#8217;m doing this, have a read of It&#8217;s a Mad, Mad, Mad, Mad, Mad, Mad, Mad Men World. The 1960&#8242;s were when advertising changed, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=153&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lydia</media:title>
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			<media:title type="html">VW_ThinkSmall</media:title>
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		<title>The Apprentice Series 7, Episode 2 &#8211; More By Luck Than Judgement</title>
		<link>http://thecopperwireblog.wordpress.com/2011/05/12/the-apprentice-series-7-episode-2-more-by-luck-than-judgement/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/05/12/the-apprentice-series-7-episode-2-more-by-luck-than-judgement/#comments</comments>
		<pubDate>Thu, 12 May 2011 10:13:55 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=284</guid>
		<description><![CDATA[My good pals over at Prospect Networking loved my write-up of episode one so much they asked if they could publish episode 2 on their site.  You&#8217;ll find it, just a click away with lots of other useful business content. The Apprentice Series 7, Episode 2 &#8211; More By Luck Than Judgement (I&#8217;ll be re-publishing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=284&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lydia</media:title>
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		<title>How should I write for Google?</title>
		<link>http://thecopperwireblog.wordpress.com/2011/05/11/how-should-i-write-for-google/</link>
		<comments>http://thecopperwireblog.wordpress.com/2011/05/11/how-should-i-write-for-google/#comments</comments>
		<pubDate>Wed, 11 May 2011 12:02:48 +0000</pubDate>
		<dc:creator>lydia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thecopperwireblog.wordpress.com/?p=271</guid>
		<description><![CDATA[Google recently released a major update to their search algorithm, known as Panda. This focussed on prioritising quality websites and content, and downgrading content farms and other sites that have sprung up in order to game Google&#8217;s  search results. And on Friday they released some general guidelines about what they are looking for in a quality website. Would you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thecopperwireblog.wordpress.com&amp;blog=18736441&amp;post=271&amp;subd=thecopperwireblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lydia</media:title>
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